Tired of seeing unreadable 'literary' fiction and dumbed-down 'mass-market' books, PCP aims to make intelligent, entertaining books for the modern reader. Starting with a slew of graphic novels (The Itch You Can't Scratch, Uud Bilaw Manus and Retrograde) and graphic humour publications (The Random Book) PCP is expanding to include more comics and general fiction, while sticking to their light, humor-based roots.